Color shapes our perceptions of our surrounding world. It influences our minds profoundly on a personal and emotional level. The innovative use of exterior paint for commercial buildings makes a statement about your brand.

Choosing the Right Color Paint is No Easy Feat

When it comes to exterior paint design one of the first things you may need to decide is the colors you should use. There are certain things you want to keep in mind while choosing colors; because they will not only influence how you feel about your brand but also how your customers feel about it. 

The Colors you are Already Using for Your Business

If you have signage made of a color scheme your consumers already associate with you, make sure your paint color choices make sense with them. After all, you want your brand to be easily identifiable.

Choosing colors that do not match what your consumers are familiar with may mean your building is too complex to locate, especially when someone is driving by. Instead, try to be consistent with your paint choices, from business cards to building exteriors.

What Parts of your Building’s Exterior are Unalterable? 

Roofing colors, brick are already part of a building and cannot be altered. When you are choosing colors, make sure you have a list of exterior areas that are unchangeable. Make sure your chosen colors do not clash with what you cannot change about the exterior. 

Is your Building Situated in a Historic Area? 

This may influence your color choices. Historic regions often have boundaries on what colors buildings are permitted to be painted. While this can be annoying to deal with, it is wise to think about it now. If you finish painting your building before getting approval from the city, you could end up repainting to meet the requirements of your historic district guidelines.

Have you Considered Trying a Swatch Test? 

You can look at sample color cards and paint chips to get an insight into what you may like, but you cannot rely solely on those to make your final color choice. Factors like the surface texture of your commercial building may alter how a color will look on the building. You can make your brand stand out by using bolder yet attractive colors. 

If you have chosen a color you think everyone is going to love; it is a good idea to paint a small swatch on an unnoticeable area of the building to check how it looks. Take into account how the color compliments (or clashes with) the surrounding of your building, which are landscaping and other exterior features, before you make the final call.

At Severin Group, we have a team of designers that can guide you to pick the right exterior paint for your commercial building. Please visit our website to get in touch.